Media MICE has announced that it will hold its second annual CAKE & PIE Expo (C&PE 2.0) in Da Nang, Vietnam, from August 20-21, 2022. As Media MICE’s signature event, C&PE 2.0 will feature educational sessions in ophthalmology and optometry, a physical exhibition hall, networking opportunities, a new LIVE broadcast channel covering the event, and more — all in the company’s well known and unique style.
“We recently opened a new Media MICE branch office in Da Nang, extending our reach beyond our Singapore corporate headquarters into greater Southeast Asia,” said CEO Matt Young. “Now that COVID-19 restrictions have lifted, we decided to hold our expo [C&PE 2.0] from our new home turf in Vietnam. C&PE 2.0 will provide greater entry into the Vietnam eye care market, serve as a fun and engaging eye care event for Southeast Asia, and innovate virtual education with our live global broadcast. Meanwhile, our theme for the show is: Eye Care Justice, which will help raise awareness about significant eye care issues in developing countries.”
During the two-day event, C&PE 2.0 will include talks on both the anterior and posterior segments, as well as optometry — all led by renowned industry KOLs. The event is free for doctors to attend and registration is open now. The event also will fundraise for the charity Orbis, during a hotel rooftop party.
C&PE 2.0 will be held at the Four Points by Sheraton Da Nang. Situated across the street from the city’s gorgeous beaches, and near the base of Son Tra Peninsula, attendees will find plenty of diversions — whether sight-seeing, relaxing, shopping or eating — once the expo finishes for the day.
For those who are unable to travel to Vietnam, C&PE 2.0 will also host a live stream broadcast with highlights from sessions and around the event. The online component will be held over a Zoom Event.
For more information about C&PE 2.0, visit mediamice.com/expo.
About Media MICE
Media MICE publishes PIE, CAKE and COOKIE magazines, and offers content marketing and writing support to the eye care industry. The company operates globally from its homebase(s) in Asia-Pacific with offices in Da Nang, Vietnam and Singapore. For more, visit: www.mediamice.com.