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Turning the Page: Media MICE’s Digital Leap at EURETINA 2025

I’m feeling a little nostalgic as we officially move to a fully digital show daily, with live coverage soon kicking off at the 25th Congress of the European Society of Retina Specialists (EURETINA 2025) in Paris, France. 

Our last print edition was at EURETINA 2024 in Barcelona—the closing chapter of a journey that took us around the world. I’ll miss the printer deadlines, the midnight rush and the thrill of sending pages to press wherever we were in the world: from Sydney, Taipei, Bangkok and Hong Kong to Kuala Lumpur, Seoul, Vienna, Shanghai and Barcelona. It was a special kind of magic that shaped and strengthened our Editorial team—and the entire Media MICE family—into what it is today: resilient, diligent and driven by a whatever-it-takes, never-give-up mindset.

As EURETINA 2025 opens on September 4th in Paris, we’re excited to begin a new era: a fully digital show daily with real-time live coverage. And while I’ll miss the late-night scrambles and the press deadlines from across the globe—which could be any time between midnight and 4 a.m.—the future is here. And with digital, we can share the news faster, fresher and more widely than ever before.

RIP Printed Show Daily (2015 – 2024). 

READ MORE: Retina’s Biggest Event: What Awaits You at EURETINA 2025 in Paris

Indeed, we have come a long way since 2015, when we produced our first ophthalmology show daily in Sydney, Australia. 

 A collage of the Media MICE team from early years
A collage of the Media MICE team from early years

On behalf of the Media MICE family, I would like to take this opportunity to extend our heartfelt thanks to all who have worked with us since then—writers, photographers, graphic designers, collaborators and industry partners—who helped lay the foundation and were there for Media MICE in its early days. Your dedication and contributions remain deeply valued. 

A collage of the Media MICE team working together at various ophthalmic congresses worldwide
A collage of the Media MICE team working together at various ophthalmic congresses worldwide (and having fun!)

There is a Filipino proverb that says, ‘Ang hindi marunong lumingon sa pinanggalingan ay hindi makakarating sa paroroonan.’ I believe this truly applies here: as we move boldly into the future, we honor our past and those who helped us get here. Thank you all, for believing in us and in the possibilities we can create.

 A collage of the Media MICE team at congresses—prepping Show Dailies, working hard and enjoying each other’s company in between
A collage of the Media MICE team at congresses—prepping Show Dailies, working hard and enjoying each other’s company in between

Today, at EURETINA 2025 Paris, Media MICE has 13 people on the ground (and 40+ team members at home HQ prepping for both EURETINA and ESCRS congresses!). Ten of them, headed by our ever colorful and funky CEO Matt Young, flew from our Satellite Headquarters in Da Nang, Vietnam. 

READ MORE: A Parisian Prescription for EURETINA Delegates

Bonjour mesdames et messieurs! Visit Media MICE Booth#3.A56 at the Palais des Congrès, Paris, France from 4-7 September 2025, to say Hi to the team and get your (printed) copy of PIE 35!

Editor’s Note: EURETINA 2025 is being held from 4–7 September in Paris, France.

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